Lot # 137: Significant Circa 1920 Plaster Plus Fours Scotch Whisky Advertising Figure

Category: Advertising

Starting Bid: $350.00

Bids: 25 (Bid History)

Time Left: Auction closed
Lot / Auction Closed

This lot is closed. Bidding is not allowed.

Item was in Auction "Summer 2018 Auction",
which ran from 8/1/2018 8:30 PM to
8/18/2018 8:00 PM

As so perfectly put by the famous book Golf Antiques by John and Mort Olman "hand-painted advertising figures made of papier-mache, aluminum and plaster were fashionable in the 1920's." Of those advertising figures, a handful are considered the most desirable of them all, including the offered example.

This large plaster advertising piece was produced as a pub display in the New York area to encourage the sale of Plus Fours Whisky. 

Only a handful of these rare plaster pieces are known to exist, and this example may very well be the finest. This example is vastly superior to published examples, including in Golf Antiques by John and Mort Olman (page 182) and in Antique Golf Collectibles by Chuck Furjanic (3rd edition 2004, page 418).

This piece is 10 x 12". While we've seen some examples published as "Unknown Maker" in books and auction catalogs, this piece contains a very noticeable engraved signature, which states that it as manufactured by A.P.& Co., N.Y.C..  Great condition with no cracks.